Quarterly Review—Summer

A look back at some of our favourite moments from the summer season.


PrêtàMuse highlight the simplicity and ease of the SS16 collection in their shoot 'Playing for Keeps'—these gorgeous photos are just a couple from the piece.

We started PrêtàMuse because as young creatives who were fresh into the thick of our Degrees, we naturally wanted to go into the exciting world of fashion and the creative industry at large, however, we did not want to be part of the mindless production, waste and consumption that we were witnessing over and over again. We felt like we were searching for something that our industry could not give us, so we thought, why not create it ourselves.

Supporting the sustainable fashion movement is very important for us because we believe in doing everything with a conscience, this means having a conscience about the kind of world we are going to leave behind once we’ve had our moment, a conscience about where our clothes are coming from and whose hands have to bleed for them. Creativity is so exciting and incredibly beautiful, but this industry has fallen into a loop of contradicting itself, by using ugly methods to create items that are meant for purposes of beauty.
— Sara Ngwenya, Creative Director, Pretamuse


I chatted to Hazel & Roberta—the pair behind Bedboat magazine—they shared how they act upon their ethos "living fearlessly" and some thoughts on how to live sustainably in our summer interview.

For me, the idea of living fearlessly isn’t about jumping out of planes or touching scorpions—it’s about taking those everyday fears and worries, facing up to them, and embracing them whatever happens.
— Hazel Gibbens, editor-founder, Bedboat
...living sustainably is to be conscious of where something has come from and how your own consumption and practice can affect the world.
— Roberta Juxon-Keen, creative director, Bedboat



Hot, busy days in the studio called for many iced coffees whilst we worked our way through summer production runs and polished new collection designs. The next collection, SS17, will be a season of texture and easy silhouettes—dresses for moving and living in. We can't wait to share the garments with you.

Summer wouldn't be summer without a little time to explore new places—swimming in the sea and beautiful sunsets made for an idyllic trip to Sardinia. We clambered up mountainsides to explore a nuraghe and indulged in local seafood and pizza.

Iced coffee behind-the-scenes
A sunset in Sardinia



The Core range launched with the #023 t-shirt, simple, beautifully-cut and made from soft organic single knit jersey. Available in three key colours, it's the ultimate staple t-shirt. More pieces will be added to this collection in the new year.

Fundamental to the Veryan ethos is presenting core building block garments alongside our special seasonal collections. Pieces that will always be available and will never be on sale, foundations of a modern wardrobe.
— Veryan Raiker